STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH

Lydia Edgina, Thuba Jazil, Tita Nursyamsiah

Abstract


Objectives: aims to strengthen the role of Islamic pawnshop in financing for Micro Small & Medium Enterprises

Methods: analytic network process (ANP) approach

Results: the main problem of Islamic pawnshop in expansion was its internal. The most priority was on socialization through promotion and advertisement. The appropriate strategy to be executed was marketing strategy to expand Ar-Rum product (financing for MSMEs) through sales marketing.

Conclusion: the considered action was massive socialization to the societies using effective and efficient marketing strategy.

Keywords


Islamic pawnshop, Ar-Rum (financing for MSMEs), ANP and Socialization

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DOI: http://dx.doi.org/10.30993/tifbr.v10i1.105

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