STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH
DOI:
https://doi.org/10.30993/tifbr.v10i1.105Keywords:
Islamic pawnshop, Ar-Rum (financing for MSMEs), ANP and SocializationAbstract
Objectives: aims to strengthen the role of Islamic pawnshop in financing for Micro Small & Medium Enterprises
Methods: analytic network process (ANP) approach
Results: the main problem of Islamic pawnshop in expansion was its internal. The most priority was on socialization through promotion and advertisement. The appropriate strategy to be executed was marketing strategy to expand Ar-Rum product (financing for MSMEs) through sales marketing.
Conclusion: the considered action was massive socialization to the societies using effective and efficient marketing strategy.References
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www.pegadaian.co.id
www.ojk.go.id
www.republika.co.id
Hidayati, Juliza, ‘Penerapan Analytical Network Process (ANP) Pada Sistem Pengukuran Kinerja di Kebun Sidamanik Pematang Siantar’, J@TI Undip, Vol. VII, No. 1.
Ibrahim, Fadly, dkk, 2013, Perbandingan Hasil Pemilihan Trase jalan dengan Menggunakan Pendekatan AHP dan ANP (Study kasus: Pengembangan Jalan Kolektor Provinsi Gorontalo) (055T), Konferensi Nasional Teknik Sipil 7 (KoNTekS 7), Surakarta.
Mahalli, Kasyfu dan Saputra, Randi, 2014, ‘Analisis Potensi dan Kendala Pengembangan Pegadaian Syariah di Kota Medan’ Jurnal Ekonomi dan Keuangan Vol. 2 No. 4, hal. 221-235.
Muftifiandi, 2015, ‘Peran Pembiayaan Produk Ar-Rum Bagi UMKM Pada PT. Pegadaian (Persero) Cabang Syariah Simpang Patal Palembang’, I-Finance, Vol. 1, No. 1, hal. 93-114.
Muliawaty, Inne, 2012, Perumusan Strategy Pemasaran Perum Pegadaian Cabang Kemayoran, Skripsi fakultas Ekonomi dan Manajemen Institut Pertanian Bogor.
Nisfi, Lailatul, 2016, ‘Pengaruh Pembiayaan ARRUM Pegadaian Syariah Terhadap Pendapatan UMKM Nasabah dan Pendapatan Pegadaian Syariah (Studi Kasus Pada PT. Pegadaian (Persero) Cabang Pegadaian Syariah Landungsari Kota Malang)’, Jurnal Ilmiah.
Putra, P Ivand C, 2013, ‘Prosedur Pemberian Kredit Usaha Mikro Kecil dan Menengah Pada PT. Pegadaian Cabang Singaraja’, Jurnal Akuntansi Profesi, Vol.3, No. 2, hal. 162-170.
Rais, Sasli dan Wakhyudin, 2003, ‘Pengembangan Pegadaian Syariah di Indonesia dengan Analisis SWOT’, Jurnal Pegembangan Bisnis & Manajemen STIE PBM, Vol. IX, No. 14.
Sugiyono, 2005, Memahami Penelitian Kualitatif, CV. Alfabeta, Bandung.
Sumarwan, Ujang, 2014, Metode Riset Bisnis dan Konsumen, IPB Press, Bogor.
Triandru, Sigit el al, 2000, Bank dan Lembaga Keuangan Lain, Salemba Empat, Jakarta.
www.pegadaian.co.id
www.ojk.go.id
www.republika.co.id
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Published
2017-06-13
How to Cite
Edgina, L., Jazil, T., & Nursyamsiah, T. (2017). STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH. Tazkia Islamic Finance and Business Review, 10(1). https://doi.org/10.30993/tifbr.v10i1.105
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