Persistent Issues with the Development of Halal Tourism in North Sumatera
DOI:
https://doi.org/10.30993/tifbr.v14i1.217Keywords:
Halal travel and tourism, Analytic Network Process, North Sumatra, Toba LakeAbstract
The present study aims to uncover the problems, aspects, solutions and strategies of halal travel and tourism in North Sumatera, Indonesia. This study employs Analytic Network Process (ANP) methods in three steps, first, problem decomposition, pair-wise comparison questionnaire, and synthesis and analysis. ANP also used to gather the opinion and responses from the experts. From this study, it was found that the problems of improving halal travel and tourism based on their level of significance are as follows: Environment, Access and Services, and Communication. Meanwhile, the priority of aspects to improve halal travel and tourism based on their level of significance are environment, access, services, and communication. Similar to problems and aspects, solutions based on their level of significance are environment, access, services and communication. In addition, top three strategies that recommended from this study are ecosystem, destination, and accessibility and connectivity. The findings of this study are also furnished with some recommendation from the industry perspective and stakeholders of halal travel and tourism.
References
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Winarti, O. (2017). Halal Tourism in Indonesia: Does it attract only Muslim Tourists?. Jurnal Studi Komunikasi, 1(3), 232-239.
Wingett, F., & Turnbull, S. (2017). Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing.
Yousaf, S., & Xiucheng, F. (2018). Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management, 68, 423-443.
Sucipto, H & Fitria Andayani. (2014). Wisata Syariah; Karakter, Potensi, Prospek dan Tantangannya. Jakarta: Grafindo Books Media dan Wisata Syariah Consulting.
https://www.crescentrating.com/magazine/muslim-travel/4000/evolution-of-muslim-traveler-faith-based-service-needs.html
https://newsroom.mastercard.com/asia-pacific/press-releases/mastercard-crescentrating-global-muslim-travel-index-gmti-2019-indonesia-and-malaysia-take-the-top-positions-in-the-fast-growing-muslim-travel-market/
Andriani, D, et al. (2015). Laporan Akhir Kajian Pengembangan Wisata Syariah, Deputi Bidang Kelembagaan Kepariwisataan Kementerian Pariwisata.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – Evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640-660.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism management perspectives, 19, 150-154.
Cetin, G., & Dincer, M. Z. (2016). Muslim friendly tourism (MFT): A discussion. Journal of Tourismology, 2(1), 65-67.
Chanin, Oraphan et. al., (2015). Guidelines on Halal Tourism Management in the Andaman Sea Coast of Thailand. Journal of Economics, Business and Management, Vol. 3, No. 8.
Comcec. (2016). Muslim Friendly Tourism: Understanding the Demand and Supply Sides In the OIC Member Countries, (Turkey: Comcec Coordination Office).
Daniels, M.J., E. B. Drogin Rodgers, B. P. Wiggins. (2005). “<<Travel Tales>>: an interpretive analysis of constraints and negotiations to pleasure travel as experienced by persons with physical disabilities,” in Tourism Management, v. 26, pp. 919-930.
Devi, A., & Firmansyah, I. (2019). Developing halal travel and halal tourism to promote economic growth: A confirmatory analysis. Journal of Islamic Monetary Economics and Finance, 5(1), 193-214.
Gunasekaran, A., & Ngai, E. W. T. (2003). The successful management of a small logistics company. International Journal of Physical Distribution & Logistics Management, 33(9), 825-842.
Hidayat, N. (2016). Bio Proses Limbah Cair, Yogyakarta: Andi Offet.
Hijalanger, A.M., & Richards, G. (2002). Tourism and gastronomy. Abingdon. Routledge.
Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of management and Marketing, 7(3), 25-34.
Khoiriati, S. D., Krisnajaya, I. M., & Dinarto, D. (2018). Debating halal tourism between values and branding: a case study of Lombok, Indonesia. KnE Social Sciences, 494-515.
Lefevre, A. S. (2015). Thailand launches Muslim-friendly tourist app. (Retrieved fromhttp://www.reuters.com/article/2015/06/29/us-thailand-tourism-idUSKCN0P918F20150629).
Mohsin, A., Ramli, N., & Alkhulayfi, B.A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137-143.
Nakyinsige,K.,CheMan,Y.B.andSazili,A.Q.(2012),“Halal authenticity issues in meat and meat products”, Meat Science, Vol. 91 No. 3, pp. 207-214.
Nugraha, Y.M. (2018). Analisis potensi promosi pariwisata halal melalui e-marketing di Kepulauan Riau. Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti, Vol. 3, No. 2, pp. 63-68.
Pahrul, Irfan & Apriani. (2017). analisa strategi pengembangan E-Tourism sebagai promosi pariwisata di Pulau Lombok, dalam jurnal ILKOMJurnal Ilmiah, Vol 9 No 3.
Palupi, M., Romadhon, R. W., & Arifan, N. (2020). The Importance of Optimization of Halal Tourism: A Study of the Development of Halal Tousrism in Indonesia. In Proceedings of the 29th International Business Information Management Association Conference–Education Excellence and Innovation Management Through Vision (pp. 3083-3092).
Puangniyom, P, et al. (2017). Halal Tourism Strategy to Promote Sustainable Cultural Tourism in Thailand, 2017 CEBU International Conference on Studies in Arts, Social Sciences and Humanities (SASSH-17) Jan. 26-27, Cebu (Philippines).
Ramli, N., & Zawawi, M. (2017). “Sharia compliant hospitality services or Muslim friendly hospitality services: Searching for a balance”. Proceedings Books, 1311.
Riaz, M.N. and Chaudry, M.M. (2004), Halal Food Production, CRC Press, Boca Raton, FL.
Riyanto, S. (2012). Prospek Bisnis Pariwisata Syariah. Jakarta: Republika.
Saidi, S. and Hammami, S. (2011), “The role of transport and logistics to attract foreign direct investment in the developing countries”, Logistics (LOGISTIQUA), 2011 4th International Conference in Hammamet, Tunisia, pp. 484-489.
Samori, Z., Md Salleh, N.Z. and Khalid, M.M. (2015). Current Trends in Halal Tourism: Cases on Selected Asian Countries. Tourism Management Perspectives Journal, Volume 19, Part B, Pages 131-136.
Shakona, Maloud et. al. (2014). Understanding the traveling behavior of Muslims in the United States. International Journal of Culture, Tourism and Hospitality Research, Vol. 9., No. 1.
Tanjung, H., & Devi, A. (2013). Metodologi Penelitian Ekonomi Islam. Gramata Pub.
Tresna, O. M et. al., Halal Town as Innovation for Tourism, dalam Proceedings of 55th The IRES International Conference, Seoul, South Korea, 30th-31st December 2016, ISBN: 978-93-86291-71-4.
Wardani, M. P. & Nasution, N.A, Kontribusi Pengembangan Pariwisata Danau Toba melalui Skema BOP (Badan Otorita Pariwisata) Bagi Masyarakat di Sekitar Danau Toba. Call for Paper FW Great Event, 2016.
West Nusa Tenggara Governor Regulation No 51 year 2015 about Halal Tourism.
Winarti, O. (2017). Halal Tourism in Indonesia: Does it attract only Muslim Tourists?. Jurnal Studi Komunikasi, 1(3), 232-239.
Wingett, F., & Turnbull, S. (2017). Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing.
Yousaf, S., & Xiucheng, F. (2018). Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management, 68, 423-443.
Sucipto, H & Fitria Andayani. (2014). Wisata Syariah; Karakter, Potensi, Prospek dan Tantangannya. Jakarta: Grafindo Books Media dan Wisata Syariah Consulting.
https://www.crescentrating.com/magazine/muslim-travel/4000/evolution-of-muslim-traveler-faith-based-service-needs.html
https://newsroom.mastercard.com/asia-pacific/press-releases/mastercard-crescentrating-global-muslim-travel-index-gmti-2019-indonesia-and-malaysia-take-the-top-positions-in-the-fast-growing-muslim-travel-market/
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Published
2021-02-16
How to Cite
Hefriansyah, H., Asmuni, A., Marpaung, M., & Tanjung, H. (2021). Persistent Issues with the Development of Halal Tourism in North Sumatera. Tazkia Islamic Finance and Business Review, 14(1). https://doi.org/10.30993/tifbr.v14i1.217
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