Systematic Review of Halal Studies Adopting Theory of Planned Behaviour

Nabila Nizar, andi triyawan


Halal sector has emerged as one of the fastest growing markets in the world. Along with the increasing demand for halal products, researchers and experts have also produced a growing body of knowledge in the halal field. This paper aims to unveil the emergence and growth of halal studies using theory of planned behavior. Theory of Planned Behavior consists of three main variables: attitude toward the behavior, subjective norm, and perceived behavior. The method used is a systematic literature review, following Barbara Khitchenham. The authors found that 123 papers were qualified to be included in the study. There are 24 themes discussed in these halal studies, with the most significant contribution focused on consumption and products. Majority of studies are from Malaysia and Indonesia. Further research is necessary to examine several themes that are still not widely studied.


Planned behaviour theory, Systematic literature Review, Halal research.

Full Text:



Al-Qur’an Al-Karim, Al-Maidah: 4.

Ajzen, Icek and Martin Fishbein. 1975. Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research. Philippines: Addison-Wesley Publishing Company.

Ajzen, Icek, 1991. The Theory of Planned Behaviour. Organizational Behaviour and Human Decision Processes. Vol. 50. p.179-211.

Ajzen, Icek. 1985. From Intentions to Actions: A Theory of Planned Behaviour. J. Kuhl et al (eds.). Action Control, Springer-Verlag Berlin Heidelberg. p. 11-39.

Ajzen, Icek. 2002. Perceived Behavioural Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behaviour. Journal of Applied Social Psychology. Vol. 32, Issue 4. p. 665-683.

Aziz, Nooren Noor Abd, et al. 2015. A Review on the Emergence and Growth of Halal Studies. Procedia Economics and Finance Journal. p. 325-332.

Grim, Brian J. and Mehtab S. Karim. 2011. The future of the Global Muslim Population. Washington DC: Pew research centre’s forum on Religion and Public Life.

Lee, Jung, Frank A. Cerreto and Jihyun Lee. 2010. Theory of Planned Behaviour and Teachers’ Decision Regarding Use of Educational Technology. Educational Technology and Society, Vol. 13, No. 1. p. 152-164.

Qardhawi, Yusuf. 2001. The Lawful and The Prohibited in Islam, trans K. Al-hibawi, M. Siddiqi and S. Shkri. Cairo: Al-Falah Foundation.

Rhodes, Ryan E. and Kerry S. Courneya. 2003. Relationships between Personality, an Extended Theory of Planned Behaviour Model and Exercise Behaviour. British Journal of Health Psychology. Vol. 8. p. 19-36.

Spark, Paul et al. 2000. Application of The Theory of Planned Behaviour to Two Dietary Behaviours: Roles of Perceived Control and Self-Efficacy. British Journal of Health Psychology. Vol. 5. p. 121-139.

State of the Global Islamic Economy Report 2019/20: Driving The Islamic Economy Revolution 4.00. 2019. Dubai: Dinar Standard.

Talib, Hayati Habibah Abdul and Khairul Anuar Mohd Ali. 2009. An Overview of Malaysian Food Industry: The Opportunity and Quality Aspects. Pakistan Journal of Nutrition, Vol. 8 Issue 5. p. 331-375.

Vermeir, Iris and Wim Verbeke. 2006. Sustainable Food Consumption: Exploring The Consumer ‘Attitude – Behavioural Intention’ Gap. Journal of Agricultural and Environmental Ethics, Vol. 19. p. 169-194

Zailani, Suhaiza et al. 2015. Drivers of Halal Orientation Strategy Among Halal Food Firms. British Food Journal. Vol. 117 No. 8. p. 2143-2160.



  • There are currently no refbacks.

Indexed By :