Empirical Study of Community Interest to Islamic Insurance
DOI:
https://doi.org/10.30993/tifbr.v13i2.203Keywords:
islamic insurance, community interest, sharia compliance, insurance needsAbstract
This research explained the factors which influence people's interest to join sharia insurance customers. There were four factors which have been determined in this research, and would be tested, namely sharia compliance, insurance needs, information, and ease to get information. The research data was collected through questionnaires which randomly distributed to communities who agreed to film it and did not join insurance. Questionnaires which collected were selected according to criteria. There were 146 scattered questionnaires were selected to be 101. Data were analyzed by logistic regression, which included simultaneous testing, model accuracy test, and partial test. The findings of this study show that, four independent variables, only two variables which have a significant influence on people's interest in becoming a sharia insurance participant. These two factors are sharia compliance and insurance needs. These two significant factors indicate that people want economic motive and religion motive walk together in Islamic insurance. Two other factors, information and ease of information, do not have a significant influence on interest. The results of this study have implications for Islamic insurance companies to be able to be consistent and innovative in presenting products that meet insurance needs and maintain sharia compliance.
References
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Arifin, J., Yazid, A. S., & Hussin, M. R. (2014). Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined. International Review of Management and Business Research, Vol. 3(2): 982–992.
Ayinde, L. O., & Echchabi, A. (2012). Perception and Adoption of Islamic Insurance in Malaysia: An Empirical Study. World Applied Sciences Journal, Vol. 20(3): 407–415. Retrieved from https://doi.org/10.5829/idosi.wasj.2012.20.03.1954.
Bashir, M. S., & Mail, N. H. H. (2011). Consumer Perceptions of Islamic Insurance Companies in Brunei Darussalam. International Journal of Emerging Science, Vol. 1(3): 285–306.
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Coolen-Maturi, T. (2013). Islamic Insurance: Demand and Supply in the UK. International Journal of Islamic and Middle Eastern Finance and Management, Vol. 6(2): 87–104. Retrieved from https://doi.org/10.1108/17538391311329806.
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Hariyadi, E., & Triyanto, A. (2017). Peran Agen Asuransi Syariah Dalam Meningkatkan Pemahaman Masyarakat Tentang Asuransi Syariah. Jurnal Ekonomi dan Perbankan Syariah, Vol. 5(1): 19-37.
Hermawati, S. (2013). Pengaruh Gender, Tingkat Pendidikan dan Usia Terhadapat Kesadaran Berasuransi pada Masyarakat Indonesia. Jurnal Asuransi dan Manajemen Risiko, Vol. 1(1).
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Hidayat, S. E., & Rafeea, A. M. (2014). Public Awareness Towards Takaful Concept and Principles: A Survey in Bahrain. International Journal of Islamic Banking & Finance, Vol. 4(2). Retrieved from https://doi.org/10.12816/0010778.
Htay, S. N. N., Jawahir, M. K., & Salman, S. A. (2013). Shariah Scholars’ View Point on the Practice of Underwriting and Risk Rating for Family Takaful Model. Asian Social Science, Vol. 9(9). Retrieved from https://doi.org/10.5539/ass.v9n9p280.
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Ismanto, K. (2009). Asuransi Syariah: Tinjauan Asas-asas Hukum Islam. Yogyakarta: Pustaka Pelajar.
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----------, K. (2018). Understanding on and Need for Syaria Insurance: A Case Study in Pekalongan, Central Java, Indonesia. Journal of Accounting and Investment, Vol. 19(2): 137-148.
Khan, I., Rahman, N. N. B. A., Yusoff, M. Y. Z. B. M., & Nor, M. R. B. M. (2016). History, Problems, and Prospects of Islamic Insurance (Takaful) in Bangladesh. SpringerPlus, Vol. 5(1): 785. Retrieved from https://doi.org/10.1186/s40064-016-2400-5.
Leliya, L. (2016). Minat Masyarakat Berasuransi Syariah Di Asuransi Prudential. ORASI: Jurnal Dakwah Dan Komunikasi, Vol 1 (2): 1–16. Retrieved from http://syekhnurjati.ac.id/jurnal/ index.php/orasi/article/view/1084.
Lestari, W. (2018). Keputusan Berasuransi, Studi Demografi Dan Persepsional. Ekspektra: Jurnal Bisnis dan Manajemen, Vol. 2(1): 44-55.
Mahdzan, N. S., & Peter Victorian, S. M. (2013). The Determinants of Life Insurance Demand: A Focus on Saving Motives and Financial literacy. Asian Social Science, Vol. 9(5). Retrieved from https://doi.org/10.5539/ass.v9n5p274.
Mukhtar, A., Butt, M. M., Mukhtar, A., & Butt, M. M. (2012). Religiosity Intention to Choose Halal Products : The Role Of Religiosity. Retrieved from https://doi.org/10.1108/17590831211232519.
Nasrullah, A., Burhan, U., & Multifah. (2013). Studi Kepatuhan Syariah dan Manfaat Ekonomi Terhadap Minat Investor dalam Pembelian Sukuk Negara. Jurnal Ekonomi Islam La_Riba, Vol. VII(1): 41–60.
Nugroho, H., & Katasman. (2014). Pengaruh Media Sosial Facebook dalam Peningkatan Penjualan Bisnis Online. Prosiding Seminar Nasional Aplikasi Sains & Teknologi (SNAST), 665(November): 161–168.
Nurhisam, L. (2016). Kepatuhan Syariah (Sharia Compliance) dalam Industri Keuangan Syariah. Jurnal Hukum Ius Quia Iustum, Vol. 23(1): 77–96. Retrieved from https://doi.org/ http://dx.doi.org/10.20885/iustum.vol23.iss1.art5.
Rahadi, D. (2007). Peranan Teknologi Informasi dalam Peningkatan Pelayanan di Sektor Publik. Seminar Nasional Teknologi 2007 (SNT 2007), 2007(November): 1–13.
Rahim, F. A. (2011). Determinants of Islamic Insurance Acceptance. International Journal of Business and Society, Vol. 12(2): 37 - 54.
Rahim, H. (2014). Optimisme Pertumbuhan Asuransi Indonesia; Proyeksi Perkembangan Lima Tahun (2014-2018). Jurnal Asuransi Dan Manajemen Resiko: 1–21.
Rahman, Z. A. (2009). Takaful: Potential Demand and Growth. Journal of King Abdulaziz University, Islamic Economics, Vol. 22(1): 53–70. Retrieved from https://doi.org/10.4197/Islec.22-1.3.
Ratnawati, H., & Putranti, D. (2016). Pengaruh Kemasan Ramah Lingkungan dan Informasi Terhadap Minat Beli Ulang (Studi Konsumen AMDK Kota Semarang). Prosiding Seminar Nasional INDOCOMPAC: 87–98.
Rizki, K., Astuti, E. S., & Susilo, H. (2015). Pengaruh Kemudahan dan Kualitas Informasi Terhadap Minat dan Keputusan Pembelian Secara Online. Administrasi Bisnis, Vol. 28(1): 56–63.
Rokhman, W. (2016). Pengaruh Marketing Mix dan Syariah Compliance Terhadap Keputusan Nasabah Memilih Bank Umum Syariah di Kudus. EQUILIBRIUM Jurnal Ekonomi Syariah, Vol. 4(1): 97–113. Retrieved from https://doi.org/ 10.21043/equilibrium.v4i1.1840.
Suhelmi, D. (2018). Personal Selling Serta Pengaruhnya Terhadap Tingkat Kesadaran dan Minat Beli Calon Nasabah Asuransi Jiwasraya di Pekanbaru. Jurnal Tepak Manajemen Bisnis, Vol. 10(1): 25-41.
Widialoka, W., Hidayat, A. R., & Azib, A. (2016). Analisis Pengaruh Kepatuhan Syariah (Shariah Compliance) terhadap Dana Pihak Ketiga. Prosiding Keuangan & Perbankan Syariah: 672–678. Retrieved from http://karyailmiah.unisba.ac.id/ index.php/perbankan_syariah/article/view/3490/pdf.
Wulandari, D., & Narmaditya, B. S. (2015). Dampak Literasi Keuangan pada Akses Layanan Keuangan: Studi pada Kepemilikan Polis Asuransi di Malang. Jurnal Ekonomi dan Studi Pembangunan, Vol. 7(1): 63-67.
Akhter, W., & Khan, S. U. (2017). Determinants of Takāful and Conventional Insurance Demand: A Regional Analysis. Cogent Economics and Finance, Vol 5(1). Retrieved from https://doi.org/10.1080/23322039.2017.1291150.
Al-ghadyan, A. A. (2013). Insurance: The Islamic Perspective and Its Development in Saudi Arabia. The Islamic Perspective Insurance: And In Saudi Arabia Its Development, Vol 14(4): 332–338.
Al-salih, A. (2014). Takaful and Conventional General Insurance: Analysing Muslim Consumers’ Perceptions and Choices in the UK and Saudi Arabia. Dissertation: Royal Holloway, University of London.
Amin, H., Abdul-Rahman, A.-R., & Abdul Razak, D. (2014). Theory of Islamic Consumer Behaviour. Journal of Islamic Marketing, Vol. 5(2): 273–301. Retrieved from https://doi.org/10.1108/JIMA-06-2013-0042.
Arifin, J., Yazid, A. S., & Hussin, M. R. (2014). Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined. International Review of Management and Business Research, Vol. 3(2): 982–992.
Ayinde, L. O., & Echchabi, A. (2012). Perception and Adoption of Islamic Insurance in Malaysia: An Empirical Study. World Applied Sciences Journal, Vol. 20(3): 407–415. Retrieved from https://doi.org/10.5829/idosi.wasj.2012.20.03.1954.
Bashir, M. S., & Mail, N. H. H. (2011). Consumer Perceptions of Islamic Insurance Companies in Brunei Darussalam. International Journal of Emerging Science, Vol. 1(3): 285–306.
Billah, M. M. (1999). Quantum of Damages in Takaful (Islamic Insurance): A Reappraisal of the Possibility of Adopting the Doctrines of Al-Diyah and Al-Daman. Arab Law Quarterly, Vol. 14(4): 339–360.
------, M. M. (2006). TAKĀFUL (Islamic Insurance). Journal of Islamic Banking and Finance, Vol. 23(1): 76–86.
Coolen-Maturi, T. (2013). Islamic Insurance: Demand and Supply in the UK. International Journal of Islamic and Middle Eastern Finance and Management, Vol. 6(2): 87–104. Retrieved from https://doi.org/10.1108/17538391311329806.
Echchabi, A., & Echchabi, F. (2013). Islamic Insurance in the European Countries: Insights from French Muslims’ Perspective. WSEAS Transactions on Business and Economics, Vol. 10(3): 125–132.
------------, A., Olorogun, L. A., & Azouzi, D. (2014). Islamic Insurance Prospects in Tunisia in the Wake of the Jasmine Revolution A Survey from Customers’ Perspective. International Journal of Operations and Production Management, Vol. 34(3): 347–363. Retrieved from https://doi.org/http://dx.doi.org /10.1108/IJOPM-06-20120222.
Fayshal, A., & Medyawati, H. (2013). Analisis Strategi Pemasaran Produk Asuransi Jiwa Pada Bumi Putera Syariah Cabang Depok. Asuransi Dan Manajemen Resiko, Vol. 1 (2): 48–58.
Fraenkel, J. R. 8c Wallen, NE. (1990). How to Design and Evaluate Research in Education. New York: McGraw-Hill.
Hariyadi, E., & Triyanto, A. (2017). Peran Agen Asuransi Syariah Dalam Meningkatkan Pemahaman Masyarakat Tentang Asuransi Syariah. Jurnal Ekonomi dan Perbankan Syariah, Vol. 5(1): 19-37.
Hermawati, S. (2013). Pengaruh Gender, Tingkat Pendidikan dan Usia Terhadapat Kesadaran Berasuransi pada Masyarakat Indonesia. Jurnal Asuransi dan Manajemen Risiko, Vol. 1(1).
Hidayat, S. E. (2015). The Role of Education In Awareness Enhancement of Takaful: A Literature Review. International Journal of Pedagogical Innovations, Vol. 3(2): 107–112.
Hidayat, S. E., & Rafeea, A. M. (2014). Public Awareness Towards Takaful Concept and Principles: A Survey in Bahrain. International Journal of Islamic Banking & Finance, Vol. 4(2). Retrieved from https://doi.org/10.12816/0010778.
Htay, S. N. N., Jawahir, M. K., & Salman, S. A. (2013). Shariah Scholars’ View Point on the Practice of Underwriting and Risk Rating for Family Takaful Model. Asian Social Science, Vol. 9(9). Retrieved from https://doi.org/10.5539/ass.v9n9p280.
Humaemah, R. (2015). Perkembangan Asuransi Syariah di Indonesia. Jurnal Syar’ Insurance, Vol. 2(1): 1–12. Retrieved from https://doi.org/10.1017/CBO9781107415324.004.
Ismanto, K. (2009). Asuransi Syariah: Tinjauan Asas-asas Hukum Islam. Yogyakarta: Pustaka Pelajar.
----------, K. (2016). Faktor-faktor yang Mempengaruhi Keputusan Pembelian Produk Asuransi Syari'ah. Jurnal Hukum Islam IAIN Pekalongan, Vol. 14(1): 17-29.
----------, K. (2016). Faktor-faktor yang Mempengaruhi Keputusan Pembelian Produk Asuransi Syari'ah. Jurnal Hukum Islam:17-29.
----------, K. (2018). Understanding on and Need for Syaria Insurance: A Case Study in Pekalongan, Central Java, Indonesia. Journal of Accounting and Investment, Vol. 19(2): 137-148.
Khan, I., Rahman, N. N. B. A., Yusoff, M. Y. Z. B. M., & Nor, M. R. B. M. (2016). History, Problems, and Prospects of Islamic Insurance (Takaful) in Bangladesh. SpringerPlus, Vol. 5(1): 785. Retrieved from https://doi.org/10.1186/s40064-016-2400-5.
Leliya, L. (2016). Minat Masyarakat Berasuransi Syariah Di Asuransi Prudential. ORASI: Jurnal Dakwah Dan Komunikasi, Vol 1 (2): 1–16. Retrieved from http://syekhnurjati.ac.id/jurnal/ index.php/orasi/article/view/1084.
Lestari, W. (2018). Keputusan Berasuransi, Studi Demografi Dan Persepsional. Ekspektra: Jurnal Bisnis dan Manajemen, Vol. 2(1): 44-55.
Mahdzan, N. S., & Peter Victorian, S. M. (2013). The Determinants of Life Insurance Demand: A Focus on Saving Motives and Financial literacy. Asian Social Science, Vol. 9(5). Retrieved from https://doi.org/10.5539/ass.v9n5p274.
Mukhtar, A., Butt, M. M., Mukhtar, A., & Butt, M. M. (2012). Religiosity Intention to Choose Halal Products : The Role Of Religiosity. Retrieved from https://doi.org/10.1108/17590831211232519.
Nasrullah, A., Burhan, U., & Multifah. (2013). Studi Kepatuhan Syariah dan Manfaat Ekonomi Terhadap Minat Investor dalam Pembelian Sukuk Negara. Jurnal Ekonomi Islam La_Riba, Vol. VII(1): 41–60.
Nugroho, H., & Katasman. (2014). Pengaruh Media Sosial Facebook dalam Peningkatan Penjualan Bisnis Online. Prosiding Seminar Nasional Aplikasi Sains & Teknologi (SNAST), 665(November): 161–168.
Nurhisam, L. (2016). Kepatuhan Syariah (Sharia Compliance) dalam Industri Keuangan Syariah. Jurnal Hukum Ius Quia Iustum, Vol. 23(1): 77–96. Retrieved from https://doi.org/ http://dx.doi.org/10.20885/iustum.vol23.iss1.art5.
Rahadi, D. (2007). Peranan Teknologi Informasi dalam Peningkatan Pelayanan di Sektor Publik. Seminar Nasional Teknologi 2007 (SNT 2007), 2007(November): 1–13.
Rahim, F. A. (2011). Determinants of Islamic Insurance Acceptance. International Journal of Business and Society, Vol. 12(2): 37 - 54.
Rahim, H. (2014). Optimisme Pertumbuhan Asuransi Indonesia; Proyeksi Perkembangan Lima Tahun (2014-2018). Jurnal Asuransi Dan Manajemen Resiko: 1–21.
Rahman, Z. A. (2009). Takaful: Potential Demand and Growth. Journal of King Abdulaziz University, Islamic Economics, Vol. 22(1): 53–70. Retrieved from https://doi.org/10.4197/Islec.22-1.3.
Ratnawati, H., & Putranti, D. (2016). Pengaruh Kemasan Ramah Lingkungan dan Informasi Terhadap Minat Beli Ulang (Studi Konsumen AMDK Kota Semarang). Prosiding Seminar Nasional INDOCOMPAC: 87–98.
Rizki, K., Astuti, E. S., & Susilo, H. (2015). Pengaruh Kemudahan dan Kualitas Informasi Terhadap Minat dan Keputusan Pembelian Secara Online. Administrasi Bisnis, Vol. 28(1): 56–63.
Rokhman, W. (2016). Pengaruh Marketing Mix dan Syariah Compliance Terhadap Keputusan Nasabah Memilih Bank Umum Syariah di Kudus. EQUILIBRIUM Jurnal Ekonomi Syariah, Vol. 4(1): 97–113. Retrieved from https://doi.org/ 10.21043/equilibrium.v4i1.1840.
Suhelmi, D. (2018). Personal Selling Serta Pengaruhnya Terhadap Tingkat Kesadaran dan Minat Beli Calon Nasabah Asuransi Jiwasraya di Pekanbaru. Jurnal Tepak Manajemen Bisnis, Vol. 10(1): 25-41.
Widialoka, W., Hidayat, A. R., & Azib, A. (2016). Analisis Pengaruh Kepatuhan Syariah (Shariah Compliance) terhadap Dana Pihak Ketiga. Prosiding Keuangan & Perbankan Syariah: 672–678. Retrieved from http://karyailmiah.unisba.ac.id/ index.php/perbankan_syariah/article/view/3490/pdf.
Wulandari, D., & Narmaditya, B. S. (2015). Dampak Literasi Keuangan pada Akses Layanan Keuangan: Studi pada Kepemilikan Polis Asuransi di Malang. Jurnal Ekonomi dan Studi Pembangunan, Vol. 7(1): 63-67.
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2020-06-08
How to Cite
Ismanto, K., & ., N. (2020). Empirical Study of Community Interest to Islamic Insurance. Tazkia Islamic Finance and Business Review, 13(2). https://doi.org/10.30993/tifbr.v13i2.203
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